Welcome to Somebody Make This, a newsletter determined to jumpstart your business ideas with the ones that we wish we had time to pursue ourselves.

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Problem/Opportunity
The agony of complaining: whether it’s about a botched Amazon delivery, an airline losing your luggage, or a subscription that refuses to cancel itself, the process of getting a resolution is maddeningly inefficient. But what if we could cut out the frustration, automate the follow-ups, and put complaints on autopilot?

Imagine a world where an army of AI agents handles the dirty work—researching, contacting, escalating, and nagging—so you don’t have to. The opportunity? Billions of dollars in untapped loyalty-building for companies and millions of hours saved for consumers.

Solution
A platform powered by chained AI agents working in concert to streamline, escalate, and resolve customer complaints. Here’s how the system would work:

• Agent 1: The Listener

  • Analyzes your complaint in plain language.

  • Classifies the issue (e.g., refund request, technical failure, poor service) and prioritizes urgency.

• Agent 2: The Researcher

  • Searches a live database of corporate contacts, complaint policies, and best escalation paths (e.g., email, social media, regulatory channels).

  • Identifies the ideal point of contact for resolution.

• Agent 3: The Complaint Writer

  • Crafts the perfect complaint based on your input, ensuring professionalism, legal correctness, and an emotionally resonant tone.

• Agent 4: The Strategist

  • Decides on the best course of action:

    • Email a manager?

    • Tweet at the brand’s social media account?

    • File with a consumer protection agency?

    • Escalate to legal action?

  • Executes a multi-pronged strategy if needed.

• Agent 5: The Follow-Up Master

  • Automates reminders, escalations, and re-sends.

  • Tracks response times and adapts tone or escalation levels based on delays.

• Agent 6: The Analyst

  • Analyzes the company’s response.

  • Suggests next steps or flags unresolved issues for a higher escalation.

• Agent 7: The Reporter

  • Aggregates complaint data into a summary for you, showing progress, expected resolution times, and patterns in the company’s behavior.

How to Make It Real with AI Agents:

1. Agent Chain Design: Create a pipeline where agents pass tasks seamlessly. Start with existing tools like LangChain or OpenAI Function Calling to orchestrate specialized agents.

2. Dynamic Research: Use web scraping, APIs, and real-time search capabilities to keep corporate contact and complaint data updated.

3. Language Mastery: Train the AI agents in tone, escalation tactics, and persuasive communication using large datasets of customer complaints.

4. Feedback Loop: Continuously improve agent performance with reinforcement learning based on user outcomes (e.g., successful refunds or resolutions).

5. Scalability Focus: Ensure the system can handle multiple complaints simultaneously, with agents working in parallel.

6. Ethical Safeguards: Program the system to avoid spammy escalation or abusive behavior while keeping companies accountable.

Go-To-Market Plan

• Build Trust Through Transparency: Showcase the AI agents in action so users see how their complaint is handled step-by-step.

• Start with Beta Niches: Focus on industries with high complaint rates—airlines, retail, and telecom.

• Social Proof: Leverage success stories to go viral. (“AI got me a $500 refund from [BigCorp] in 24 hours!”)

• Subscription Hook: Offer free basic access for simple complaints and charge for multi-step or escalated strategies.

• Enterprise Partnerships: Provide companies with tools to preemptively resolve complaints (because AI knows what customers hate).

Business Model

• Freemium Model: Free for simple complaints; $12.99/month for escalations, multi-agent support, and regulatory filings.

• Performance-Based Fees: A percentage of recovered money or compensation (e.g., 5% of your $200 refund).

• B2B Insights: Sell anonymized data to companies on common complaint patterns and pain points.

• White-Label Licensing: Let businesses use the AI agent chain to handle complaints internally before they escalate.

How You'll Get Rich
Customer complaints are a trillion-dollar industry in disguise. Companies are eager to retain customers and avoid public embarrassment. By creating a scalable AI-driven platform, you’re tapping into a massive pain point that no one has fully automated. Imagine taking even a tiny cut of every resolved refund or compensation—multiply that by millions of complaints annually.

With AI agents doing all the heavy lifting, you’re not just making customers happy; you’re making yourself rich. Somebody make this!